January 2025

  What Should You Choose First for PMU: Eyeliner, Brows, or Lips? Deciding to get permanent makeup (PMU) is an exciting step toward enhancing your natural beauty. But with so many incredible options—like eyeliner, brows, and lips—it’s normal to wonder where to start. Each service has its unique benefits, so the right choice depends on your priorities, lifestyle, and beauty goals. Here’s a guide to help you decide which PMU service to choose first: 1. PMU Eyeliner: Perfect for Defining the Eyes If you want to wake up with bright, defined eyes every day, PMU eyeliner is an excellent starting point. This service enhances the lash line, making your eyes appear bigger, more vibrant, and naturally framed. Who Should Choose Eyeliner First? Those who wear eyeliner daily or want a smudge-proof solution. People with light or sparse lashes who want more definition. Clients who prefer minimal makeup but still want their eyes to pop. 💡 Tip: PMU eyeliner is versatile, with styles ranging from subtle lash enhancements to bold, smokey liners. 2. PMU Brows: The Foundation of Your Face Brows are often considered the “frame” of your face, making PMU brows a popular choice. Whether you’re aiming for Nano Brows, combination brows, or another style, professionally enhanced brows can transform your overall look. Who Should Choose Brows First? Those with sparse, uneven, or over-plucked brows. Clients looking for a polished, symmetrical appearance. People who want a low-maintenance solution to flawless brows. 💡 Tip: Brows are one of the most impactful features, so starting here can give you an instant boost of confidence. 3. PMU Lips: Subtle Yet Stunning Enhancements Lip Blushing is perfect for adding natural color and definition to your lips. It enhances your pout with a soft tint, making your lips appear fuller and more vibrant without the need for lipstick. Who Should Choose Lips First? Clients with pale or uneven lip tones. Those who love a natural, no-makeup look. People wanting to save time on reapplying lip products. 💡 Tip: Lip Blushing is a great option if you’re seeking a subtle but transformative enhancement. How to Decide: Key Considerations Your Personal Priorities: Ask yourself which feature you’d like to enhance the most. Are you tired of filling in your brows, struggling with eyeliner smudges, or constantly reapplying lipstick? Your Daily Routine: Think about your current makeup habits. For example, if you never wear eyeliner but always fill in your brows, starting with brows may make the most sense. Your Overall Look: Consider how each service will complement your features. Brows often provide the most noticeable change, while eyeliner and lips add the perfect finishing touches. Budget and Scheduling: PMU services can be spaced out over time, so you don’t need to do everything at once. If budget or time is a factor, choose the service that aligns best with your immediate goals. Why Not All at Once? While it’s possible to schedule multiple PMU services together, most clients prefer to space them out. Healing times can overlap, and focusing on one area at a time ensures the best results and allows you to adjust your beauty routine gradually. ShelbyRae.ink: Helping You Choose the Perfect PMU Service At ShelbyRae.ink, we’re here to guide you through your PMU journey. Whether you start with brows, eyeliner, or lips, our expert team will help you enhance your natural beauty with personalized care and artistry. Final Thoughts There’s no right or wrong answer when deciding which PMU service to choose first—it all comes down to your preferences and priorities. Take your time, explore your options, and trust a skilled PMU artist to help you achieve your dream look. Ready to take the next step? Contact ShelbyRae.ink today to schedule a consultation and start your PMU transformation! Would you like any additions or a more tailored focus for this blog? 😊

https://www.youtube.com/watch?v=5iMAYer_mtU&t=7s ShelbyRae.ink at Destination SF: Redefining Beauty with PMU Artistry At the heart of the beauty industry lies a dedication to helping individuals feel confident, radiant, and empowered. This commitment is exemplified by ShelbyRae.ink, a premier permanent makeup (PMU) studio that recently made waves at Destination SF, a highly anticipated beauty and wellness event. A Journey to Destination SF Nestled in Rocklin, CA, ShelbyRae.ink has become synonymous with precision, artistry, and transformative beauty services. When the opportunity arose to showcase these talents at Destination SF, owner and PMU artist Shelby knew it was the perfect platform to connect with a broader audience. Showcasing Expertise in PMU At Destination SF, ShelbyRae.ink captivated attendees with live demonstrations, in-depth consultations, and a portfolio of stunning PMU transformations. Whether it was the Nano Brows, Lip Blushing, or Smokey PMU Eyeliner, visitors were amazed by the artistry that transforms everyday routines into effortless beauty. Why ShelbyRae.ink Stands Out Tailored Treatments: Shelby takes pride in crafting custom PMU designs that suit each client’s unique features and style preferences. Commitment to Quality: Using advanced techniques like Nano Brows and high-quality pigments, ShelbyRae.ink ensures natural, long-lasting results. Personalized Care: From the initial consultation to post-procedure aftercare, Shelby guides clients through every step of their beauty journey. Highlights from Destination SF Expert Talks on PMU Trends: Shelby shared insights on the latest advancements in permanent makeup, including techniques that minimize healing time while enhancing results. Interactive Q&A Sessions: Visitors had the chance to ask questions about PMU processes, aftercare, and what to expect during their transformation. Exclusive Offers: Destination SF attendees received special offers and booking discounts, making ShelbyRae.ink the talk of the event. A Word from Shelby “Being at Destination SF was an incredible experience. Meeting people passionate about beauty and sharing how PMU can simplify their lives was truly rewarding. It reminded me why I started ShelbyRae.ink—to help everyone feel beautiful in their own skin.” The ShelbyRae.ink Experience Awaits Whether you’re looking to enhance your brows, define your lips, or add drama to your eyes, ShelbyRae.ink offers top-tier services tailored to your needs. Ready to embark on your PMU journey? Visit our studio at 4240 Rocklin Rd., Suite 10, Rocklin, CA or book a consultation online. Join the ShelbyRae.ink Community Follow us on social media to stay updated on the latest trends, exclusive events, and behind-the-scenes moments. Don’t miss your chance to make yourself a priority with ShelbyRae.ink. Would you like to add more personal anecdotes or event highlights? 😊

Your Complete Guide to PMU Aftercare: How to Maintain Your New Look Permanent makeup (PMU) is a transformative beauty service that enhances your natural features while saving time in your daily routine. Whether you’ve had your brows, eyeliner, or lips done, proper aftercare is essential to ensure the best results. Taking care of your new PMU will not only enhance healing but also help your results last longer. Here’s everything you need to know about PMU aftercare: Why PMU Aftercare Matters After your PMU procedure, your skin undergoes a healing process. How you care for it during this time can significantly impact the final outcome. Following aftercare instructions helps prevent infections, ensures even pigment retention, and promotes faster healing. Immediate Aftercare (First 24 Hours) Blotting the Area: Gently blot the treated area with a clean tissue or cotton pad to remove excess lymphatic fluid. This prevents scabbing, which can affect pigment retention. Avoid Touching: Refrain from touching the area with unwashed hands to prevent bacteria from entering the skin. First Week After PMU: Do’s and Don’ts Do’s: Cleanse Carefully: Use a gentle cleanser and lukewarm water to clean the area. Avoid scrubbing or using washcloths—stick to your fingertips and pat dry. Moisturize Lightly: Apply a thin layer of the provided ointment or balm to keep the area hydrated. Follow your technician’s advice on how often to apply it. Stay Hydrated and Eat Well: Proper nutrition and hydration can aid the healing process and improve your skin’s recovery. Don’ts: Avoid Excess Moisture: Keep the area dry when showering or washing your face. Avoid swimming, saunas, or steam rooms during this period. No Makeup or Skincare Products: Avoid applying makeup or skincare products near the treated area, as they can irritate the healing skin or introduce bacteria. Don’t Scratch or Pick: As the area heals, it may flake or scab. Avoid scratching or picking to prevent pigment loss or scarring. Lifestyle Adjustments During Healing Avoid Sweating: Skip intense workouts to prevent sweat from affecting the treated area. Protect from Sunlight: UV rays can fade pigments. Avoid direct sun exposure and always wear a hat or sunscreen (once the area is healed). Long-Term Care Tips Schedule Touch-Ups: PMU typically requires a touch-up 6–8 weeks after the initial session to perfect the look. Regular touch-ups every 1–2 years will help maintain the color and definition. Use Sunscreen: After the healing phase, apply sunscreen to protect your PMU from fading. Be Gentle with Exfoliants: Avoid harsh exfoliating products or treatments directly on the PMU area to prevent premature fading. What to Expect During Healing The healing process varies by individual, but here’s a general timeline: Days 1–3: The area may appear darker and more pronounced. Days 4–7: Flaking or peeling may occur. Don’t worry—this is normal. Weeks 2–4: The color may appear lighter as the skin heals and pigment settles. Weeks 6–8: The final color reveals itself. This is when a touch-up is often scheduled. Final Thoughts PMU is a long-term investment in your beauty routine, and proper aftercare is the key to ensuring stunning results. By following these tips and your technician’s specific instructions, you’ll enjoy your enhanced look for years to come. If you have questions about your PMU healing process or need personalized aftercare advice, don’t hesitate to reach out to your artist. Would you like me to tailor this further or add any personal anecdotes? 😊